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Ladbrokes JV To Launch Virtual Sports Game in China |
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Written by Administrator
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Thursday, 02 June 2011 16:45 |
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AGTech is the Chinese joint venture partner of Ladbrokes, and this partnership is about to launch a new virtual sports product into the market in China. Ladbrokes is already a popular brand in Asia with current developments already paying off in Vietnam and Taiwan. AGTech is a Chinese sports lottery management company and Ladbrokes acts on a consultancy basis. The first game to be launched into the market is called "Lucky Racing Game". The companies are currently crossing the "t's" and dotting the "i's" on this product, so, the launch is imminent.
There are extremely good opportunities to be had in the Chinese gambling market, particularly with a products which are approved by the Beijing Sports Lottery. This is a "by mobile" product and there are hundreds of millions of Chinese people who love a gamble as well as own mobile phones. Casino gambling in China is actually not allowed and most Chinese who wish to try their luck travel to Macau or Singapore. There is no doubt about the fact that the Chinese love to take a gamble, and there is also no doubt about the fact that the uptake on Lucky Racing Game is going to be huge.
Ladbrokes has a good deal of focus on long-term growth opportunities and strategies which encompass the principles of expansion. We have seen some remarkable changes happening at their online casino, bingo and poker sites in the past couple of weeks, and these are not only skin deep changes. Admittedly the sites have been given a face-lift, but there has been an appreciable increase in the promotions and the size of the promotions on offer.
Concentration on new markets as well as China, include making further inroads into Asia and Europe - with a particular European interest in Italy and Spain. Their UK Retail business has been staying open later, fixed odds betting terminals have been upgraded and they continue to be a brand with a leading edge in the online gambling space. The addition of a dynamic new marketing director and budget has already seen members of their online products, reaping the benefits of new attention to detail.
The heart and soul of Ladbrokes is of course their sports betting business – online this also includes betting on virtual content. This is actually a very interesting concept and playing virtual dog and horse racing is becoming a popular way to learn about placing a sports bet. Mobile sports betting is also on the uptake more than ever before and this operator has iPhone applications on offer for this activity. The new smartphone technology has got sports bettors punting like mad from their mobiles!
A customer loyalty scheme was launched in 2008, so, loyalty pays and although we don't normally use this as a platform to review or promote specific products, we have absolutely no problem in promoting such a good international product. Whether you play online at their casino, bingo or poker room, or pop into a shop for a spot of High Street betting, any punter is in excellent hands with this brand.
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